Digitalpreneur Ishu Preet Singh On Why Creativity Still Dominates In The Age Of Data-driven Marketing

There are tons of talented beings working across different industries of the world and striving to make their mark as unique success stories. What helps these individuals stand apart from the rest is how they choose to walk their paths and, along the process, focus on creating their USP. One wonders how this becomes possible in industries where competition is over the top. Well, expert digitalpreneurs like Ishu Preet Singh, CEO of Smarter Circle, a cutting-edge digital marketing company, say that professionals in the digital world need to think beyond the conventional.

He says that though the digital era has brought about massive new advancements and developments and made things easier for people in terms of marketing, advertising and more, one cannot deny the importance of having innate creative skills to drive toward greater success and growth. This is the reason why today, creativity still dominates in the age of data-driven marketing.

For the unversed, data-driven marketing is about optimizing brand communications that are based on customer information. Data-driven marketers optimize customer data to predict their desires, needs and future behaviours. This data then helps these marketers to develop personalized marketing strategies and techniques for gaining high ROI. However, creativity still remains the Queen, says Ishu Preet Singh.

He believes creativity is the driving source for any marketing material and strategy. Marketers can have the best of customer data and can work on the best marketing strategies, but without creativity, they cannot reach the audience they aim for. Creativity is

the powerful potion that helps make posts viral on social media. It leads to building excellent social media campaigns and a real and honest appeal to consumers. It can elevate businesses and products, easily capturing the attention of clients, investors, employees and others, ultimately affecting them emotionally.

He says creativity still dominates because it helps brands and people stand out from the crowd, building an emotional connection with people that targets their subconscious minds. It helps create awareness and, most importantly, reach the target market through creative and engaging content on social media and digital platforms.

Ishu Preet Singh lastly shares how data-driven marketing can help brands have a statistical reach, but with creativity, tapping into the wants, needs and motivations of people, it will give them an emotional reach, which will pay them great dividends.