<div><em>Gold Lions drought continues for Indian entries at Cannes, writes <strong>Hita Gupta</strong></em></div><div> </div><div><div>BBDO India bagged the Grand Prix in the Glass Lions category for its ‘Touch the Pickle’ campaign for P&G’s Whisper brand. This is India’s first Grand Prix in six years at the Cannes Lions International Festival of Creativity.</div><div> </div><div>Glass Lions is a new category that was introduced this year, in partnership with Facebook COO Sheryl Sandberg’s LeanIn.Org. It recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice. </div><div> </div><div>BBDO India also won a Glass Lion for its ‘Share the Load’ campaign for P&G’s Ariel brand.</div><div> </div><div>But the drought for Gold trophies continued for India on the second day of Cannes Lions 2015. </div><div> </div><div>Indian agencies secured one Bronze at Media Lions, and two Silvers and three Bronze at Outdoor Lions at the 62ndedition of the world’s largest festival of creativity. There were no winners in PR Lions despite its three shortlists.</div><div> </div><div><img alt="" src="http://bw-image.s3.amazonaws.com/bw-in-cannes2.jpg" style="width: 200px; height: 200px; margin: 1px; float: right;">At Media Lions, India had eight shortlists but only the Glass Lions Grand Prix winner BBDO India’s ‘Touch The Pickle’ campaign secured a Bronze. BBDO India was the lone winner from the country across 80 awards that were given for the category.</div><div> </div><div>In the Outdoor Lions category, six awards from a total of 131 were given to five agencies from India. McCann Worldgroup India was leading with two Silver Lions. McCann received one Silver Lion each for its Dish TV campaign for Essel Group titled ‘Basement’ and also its three-ad campaign series - Basement, Sofa and Puddle.</div><div> </div><div>Creativeland Asia joined the Silver league for its client Reckitt Benckiser's Durex RealFeel condoms campaign - Heart, Gut and Brain. </div><div> </div><div>Grey Worldwide India, DDB Mudra and Ogilvy & Mather secured one Bronze each taking the awards tally under Outdoor Lions to six. </div><div> </div><div>Grey Worldwide’s Bronze was for its campaign for DHL while Ogilvy & Mather’s was for its Soundwave campaign for Puffin. </div><div> </div><div>DDB Mudra closed the awards for the day with two of its winning entries - Automatic Distance Control and Bi-Xenon Headlamps for Volkswagen. </div><div> </div><div>Among India’s most celebrated campaigns, Unilever India's Kan Khajura Tesan was also awarded a Bronze Lion under Creative Effectiveness. The entry was submitted by Lowe and Partners Worldwide London but was conceptualised by its team in India - Lowe Lintas and Partners India. From the total of 17 Lions given in the category, the Kan Khajura Tesan campaign was the lone winner from India.</div><div> </div></div>
_20241105142833_original_image_22.webp)