If battery life has been your main crib with smartphones, then you're in luck. Taiwanese company Asus has just launched a device with a 5,000mAh battery.
Asus believes that this will appeal to businessmen and young users who need a lot of talking time in addition to consuming media on their phones. The Zenfone Max is available for pre-booking on Flipkart and Amazon as of 12 pm today. In about two weeks, the phone will also be available in stores offline.
The Zenfone Max' battery is meant to reduce charging cycles by giving users 37 hours of 3G talk time, or 32 hours of web browsing or 72 hours of music playback or 22 hours of video playback -- according to Asus.
The smartphone is 5.2mm thick, and has a 13 and 5MP camera set. Peter Chang, Regional Head, South Asia and Country Manager for Asus India believes the Zenfone Max is both luxurious and inventive with photography in addition to housing the large battery.
Indian consumers' choices with Android smartphones that focus on one feature or the other are on the increase as companies try to find a differentiation in the crowded mobile marketplace. The Zenfone Max competes with two other phones head-on: the Micromax Canvas Juice 3+ with its 4,000mAh battery and the Gionee Marathon M4 with a 5,000mAh battery like the Max' own. The Zenfone Max costs Rs 9,999 while the Canvas Juice is Rs 9,450 and the Marathon Rs 11,499.
The Zenfone Max runs on a Qualcomm 8916 Snapdragon 410 processor with 2GB RAM and 16GB internal memory with a microSD card slot. It is 4G compatible.
BW Reporters
Mala Bhargava has been writing on technology well before the advent of internet in Indians and before CDs made their way into computers. Mala writes on technology, social media, startups and fitness. A trained psychologist, she claims that her understanding of psychology helps her understand the human side of technology.
