Amazon India Chief Manish Tiwary Resigns To Pursue New Opportunities

Amazon India Vice President and Country Manager Manish Tiwary has resigned from his position. Tiwary had joined the e-commerce giant in May 2016 after a two-decade stint at Hindustan Unilever Ltd (HUL) and played an important role in establishing Amazon.in as a leading marketplace in the country. 

His departure marks one of the most notable exits from the local arm of the US-based retailer. Amazon India has confirmed that Tiwary decided to pursue opportunities outside the company. The company has praised his leadership over the past eight years, which has been instrumental in delivering value to both customers and sellers. To ensure a smooth transition, Tiwary will remain with the company until October. 

Instead of appointing an immediate replacement for Tiwary, Amazon has decided that the existing team of leaders will work closely with Amit Agarwal, Senior Vice President for Emerging Markets at Amazon. Agarwal will provide guidance to the team, maintaining strategic oversight of the Indian market.

Tiwary’s resignation comes at a challenging time for Amazon India. Industry analysts indicate that the company is losing market share to rivals like Flipkart in key categories. Additionally, SoftBank-backed Meesho has made significant inroads into smaller towns and cities, while conglomerates like Reliance Industries and Tata Group are scaling up their e-commerce ventures. 

The rise of quick-commerce players such as Zepto, Swiggy Instamart and Zomato’s Blinkit is further intensifying competition, particularly in major cities.