A Feather In The Cap For Cruise Air Conditioners

One of India’s most prominent air conditioning companies, Cruise Appliances, has been announced as ‘The Best Consumer Electronics Brand of Asia’ by the Prestigious Brand Awards BARC, a research-based organisation in Asia. The award testifies that the company is committed to excellence and innovation in all aspects of air conditioning verticals. 

The recognition for Cruise Appliances came at the Global Business Symposium, 2023, held at the Sheraton, Abu Dhabi, on 28 February. Roshan Sirohia, Director of Cruise Appliances, received the award. 

Roshan Sirohia, Director & Chief Innovation Officer of Cruise Group, said, “It is a privilege and moment of pride for the entire Cruise team that after so many years of consistently pioneering aircon solutions, Cruise has been recognised as Asia-Pacific’s Best Consumer Electronics Brand at the BARC Prestigious Brand Awards Asia. This accolade reaffirms our passion and commitment to delivering world- class solutions to our discerning customers of the Cruise group.”

Leading Bollywood Actor, Vaani Kapoor, has been roped in by Cruise to market its new VarioQool inverter range in India. The range will cater to its customers’ cooling requirements.   

Three new series of ACs have been launched by Cruise. These include VarioQool Pro, VarioQool Ultra Inverter and the EazyQool non-Inverter series. On the basis of customer research Cruise has added features like FlusoJet 50 feet-long airflow, 5-in-1 convertible cooling capacity, Rust-o-shield anti-corrosion nano-paint protection and a lifetime warranty on the compressor. 

Cruise VarioQool Pro and Ultra ACs are available in capacities ranging from 1.5 to 2 tons, with prices starting from Rs. 37,900. These ACs are available at leading stores across India and on amazon.in.

Global Business Symposium 2023 is an initiative of ERTC Media to recognise the achievements of the visionaries, thought leaders, heads of state, academicians and corporate heads playing an exceptional role in shaping industries with their inspiring contributions. The award event was organised by ERTC media. Apart from Prestigious Brands of Asia awards, Pride of UAE awards were also announced during the event. The platform has taken upon itself the responsibility to recognise innovation.