“An Outsider Can Succeed In Bollywood If He Is Determined Enough” - QY Mediaworks Founder And Film Producer Saahil Krishnani

The term ‘nepotism’ has been used widely to describe a particular practice that is prevalent in Bollywood and other Indian film industries. The literal meaning of nepotism is using one’s power, authority or privilege to ensure people belonging to your family get certain things easily. In Bollywood, it is quite common to see filmmakers launching their children and relatives as actors and helping them tremendously towards ensuring that they get a good head start in the industry.

However, despite all the favouritism and bias that exists in the industry, one still sees a few people coming from the outside without any background in the film industry and making a name for themselves. One such person is entrepreneur turned film producer Saahil Krishnani. After lending his expertise in the space of advertising and digital marketing through QY Mediaworks, a company which he is the founder and CEO of, Saahil is now backing films that aspire to be unique and entertaining at the same time.

Talking about his journey so far, the enterprising producer says, “Bollywood is tough for outsiders but with talent and determination, you can succeed. Actors like Kartik Aaryan, filmmaker Ali Abbas Zafar and producer Guneet Monga are just a few examples of individuals who have made a mark with sheer grit and talent. If you think you have the talent and are willing to work hard, you must try your luck. With patience and good networking skills, you will find some good opportunities soon. An outsider in Bollywood can succeed if he is determined enough”.

Though Saahil is very young, the maturity he has belies the fact that he has been around in the industry only for a few years. His company QY Mediaworks was launched in the year 2020 and in just two years, has become a name to reckon with in India. QY Mediaworks specializes in services like digital marketing, advertising, media planning, social media, and influencer marketing. As he begins his journey as a Bollywood producer, Saahil is excited but nervous at the same time.

“It’s all about making the right moves. You should have unique and should have the strength to execute them properly. I strongly feel an outsider has several advantages over an insider or somebody who is born into the industry. Since we have been a part of a different world, we have a certain objectivity that helps us analyze certain things better. The perspective of an outsider makes all the difference. People from film families mostly try to replicate a successful formula or a trick that they think would work again. An outsider, on the other hand, thinks out of the box and has the courage to take risks”, he says.