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Articles for Interviews

It Is Important To Not Drown In Data But To Get Insights Out Of It: Damyant Singh Khanoria

No kind of tech advancement can replace a marketer’s instinct, says Damyant Singh Khanoria, Chief Marketing Officer, Oppo

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Prashant Jain On Positive Prospects For Marketing's Future

Prashant Jain, Senior Director - Marketing, HP on marketing’s role in customer experience management, growth hacking and digital transformation

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Byjus' Atit Mehta Navigates Marketing With Authenticity & Innovation

Atit Mehta, Marketing Head, Byjus on navigating innovation, sustainability and AI with a consumer-centric approach

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Diversity, Equity, Inclusion, Are Very Important Themes Of Sustainability: Rahul Talwar

With themes such as diversity, equity, inclusion making their way into marketing, a brand must remain authentic in its storytelling, says Rahul Talwar, EVP & Chief Marketing Officer, Max Life Insurance

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Ashish Mishra Redefines Marketing In The Tech Era

A change in thinking is needed, according to Ashish Mishra, Executive Vice President Marketing, ACKO, to bring back focus on what truly matters

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AI Will Be Just Another Tool That Will Aid Better Performance: Arvind Saxena

Arvind Saxena, Senior GM & Head - Marketing & Corporate Communications, NEC Corporation India advises simplifying marketing messages and ideas, keeping the consumer in mind

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Raj Rishi Singh On India's Positive Outlook & Marketing Strategies

As India defies the global economic slowdown, Raj Rishi Singh, Chief Marketing & Business Officer, MakeMyTrip says that opportunities for growth are aplenty

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Swiggy's Aparna Giridhar On India's Marketing Trends

Aparna Giridhar, Vice President Marketing, Swiggy on setting a course through the waves of adaptive marketing

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Saurabh Jain's Impactful Leadership At Reckitt & Commitment To Social Change

Saurabh Jain, Regional Marketing Director, South Asia, Reckitt speaks on the importance of marrying good business with doing good for all, something that he achieves at Reckitt every day

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KFC's Aparna Bhawal Talks On Consumer-Focused Initiatives

Aparna Bhawal, Chief Marketing Officer, KFC India & Partner Countries focuses on the transformative power of innovation benefits the brand KFC

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