Last year, SBI Card, credit card arm of State Bank of India, appointed Vijay Jasuja as Chief Executive Officer of the company. Jasuja is eyeing to make the credit card company as the second largest circulator by the end of 2015. Having registered a substantial growth in FY'14-15 in terms of new customer acquisitions, SBI Card has strengthened its position in the credit card market and is presently the third largest issuer in India.
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Relationship marketing is emerging as the core marketing activity for businesses operating in competitive environments. Though considered an expensive tool for firms practicing mass marketing, CRM has benefitted many organisations to retain their customers. India is no exception to this. Over the years many CRM firms have evolved in the domestic economy. Raj Mruthyunjayappa, MD-APAC and EMEA, Talisma, one of the leading CRM firm in the country talks to BW|Businessworld's Arshad Khan about the growing demand of CRM in the BSFI sector, latest trends and more.
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