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Articles for Interviews

Shubhranshu Singh Envisions Growth In India's Marketing Landscape

Generative tech does not threaten marketers but enhances their capabilities, says Subhranshu Singh, Chief Marketing Officer - CVBU, Tata Motors

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Honasa's Anuja Mishra Redefines Marketing In Purpose-Driven Brands

Anuja Mishra, CMO, Honasa on championing authenticity and sustainability in a new world order

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Sumit Mathur On India's Resilient Marketing Landscape & The Role Of AI

Sumit Mathur, Chief Marketing Officer, One97 Communications (Paytm) is bullish on India’s resilience as a global economy and the consistent consumer confidence that spells growth for all

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Sunil Narula On Transforming Brands With Technology

Sunil Narula, Senior Vice President of Sales & Marketing at Panasonic Life Solutions India, spearheaded initiatives that involved collaborating with electricians, ultimately enhancing the brand's reputation and impact

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Amrita Thapar Advices Balancing Data And Privacy In Marketing

Amrita Thapar, Director, Experiential Marketing, Microsoft (India, Japan and Southeast Asia) delves into the evolving marketing landscape and the enduring relevance of traditional media

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Adani Wilmar's Vineeth Viswambharan On Balanced Marketing Strategies

Vineeth Viswambharan, Associate Vice-President of Marketing & Sales, Adani Wilmar believes some aspects of marketing are like essential foods, beating any slowdown

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Amit Tiwari Navigates Modern Marketing Realities

Amit Tiwari, Global Head of Marketing Demand Centre, TCS unlocks marketing’s potential with data, tradition and a philosophy rooted in business growth

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Be Hungry For Marketing: Chandan Mukherji, Nestlé India

Nestlé India has seen steady growth in the year gone with Chandan Mukherji, Director & Senior Vice President, Strategy, Marketing & Communication, driving the brand's communication and strategy for it’s marquee brands

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“I Want To Be An Investor To Enable Entrepreneurs”

Mithun Sacheti, Founder of CaratLane, has recently sold his 27.18 per cent stake in the company to Titan for Rs 4,621 crore in a mega exit deal. In an exclusive conversation with Resham Suhail of BW Businessworld, Sacheti talks about the mega exit, learnings, and much more. Excerpts

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Intense Competition In India To Attract Widespread Investment: Ankit Desai, Hershey Company

India’s growing consumer base and enhanced competition are pushing investments into marketing, says Ankit Desai, CMO India, Hershey Company

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