Prashant Jain On Positive Prospects For Marketing's Future
Prashant Jain sees India’s growth prospects on the rise. “I believe that marketing spends are going to significantly increase in the next three to five years because of the shifts we are seeing around us,” he says. He predicts an upward trajectory for marketing spends, driven by short-term growth opportunities and the long-term strategic importance of India as a market.
Addressing the evolving media landscape, Jain recognises the growing digital dominance while emphasising the potential for innovation in traditional media like television and print. He says, “If innovation continues to happen in TV and print media houses, if they are able to capitalise on innovation, make the link between the offline to online drivers of demand, then I believe they have a capability and an opportunity to hold their share.”
The Right Investment
On the role of marketing in a company, Jain explains that finance departments may perceive marketing budgets as something to be among the first to be cut in the face of uncertainties. He states that marketing is an essential investment in building and maintaining brand equity.
Looking ahead, Jain envisions marketing’s expanding role in customer experience management, growth hacking and digital transformation. He advocates for continuous skill acquisition, urging marketers to embrace structured learning in emerging domains such as digital transformation and also in creating collaborations.
