These figures highlight the robust consumer spending during the festival driven by the vibrant celebrations of Janmashtami, marking one of the most commercially active periods of the year
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She says, "The Reserve Bank and the government are repeatedly telling the banks to pay attention to their core business activities"
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According to the study, about 43 per cent of MSMEs prefer UPI and 38 per cent prefer aadhaar banking for last-mile banking services
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