Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Advanced technologies can help Indian businesses become more efficient and competitive, create new opportunities for growth across sectors, strengthen India’s position in the global innovation ecosystem and bolster the export-oriented IT services industry
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In these times of disruption, TV not only continued to be the most desirable medium but also emerged as the greatest common unifier platform with audiences and advertisers alike, witnessing an unprecedented viewership.
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The intent is to gain access to a robust distribution network that connects to millions of farmers in India and to expand its portfolio to include innovative new proprietary products.
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With purchase journey undergoing a massive shift, the definition of necessity is changing, with each district reflecting a different behavior. Here are the learnings of the industry expert.
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With workers now springing back, lower interest rates & rationalisation in terms of pricing, we are witnessing a surge in demand and shall continue to see so.
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As a natural consequence of the pandemic, companies have no choice but to review their strategies. Driving digital and being mindful of the changing consumer needs is of prime focus.
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My only questions here remains- didn’t the makers expect such a reaction?
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Conceptualized in-house, the pan-India campaign is centered around Zoho's core belief that software-building is a timeless craft that is mastered over years of earnest practice.
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Fondly known as Mouli, he was known for his leadership across the industries, including Pidilite, Cadbury (now Mondelēz), Onida and Asian Paints. He authored highly acclaimed books titled ‘Catalyst’ and ‘Get Better at Getting Better’
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Despite the IPL rush, the rise of digital companies sponsoring the forum and overcoming challenges, there are still certain areas that marketers need to better understand to ensure the property works harder for them.
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