Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Given that the pandemic has altered everything around us, brand experts map how the language of marketing looks like today
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Technology is proving to be one of the most valuable assets, she says
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An unmatched reach, co-viewing nature, high attention quality, clutter-free ad environment and unrivalled ratings, make IPL the ultimate winner on TV
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Shout out to all FMCG brands advertising in IPL and leveraging the best of its benefits. We are loving the mutual adulation
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An enriching communal experience, unmatched opportunity and creating fans for life- that’s the power of marketing during IPL on TV today
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The largest contributor to the violations in 2020 has been the education sector (2000) followed by healthcare (787)
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The billboards have begun to shimmer again, especially in the smaller cities, and the new year could see outdoor advertising recover a lot of lost ground
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Covid-19 clobbered the print media, but it also lit up the path ahead, as print emerged as a fount of credible information
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Impact of remote working, heightened relevance of digital, deeper integration of technology and bringing businesses back to normalcy are some of the key areas that will take center stage in 2021 for ad/media agencies
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The Advertising Standards Council of India Awaits Response from Dabur on a complaint filed by rival Marico, after a report by The Centre of Science and Environment’s (CSE’s) on the alleged adulteration of honey by eminent brands in India, led to two of the homegrown FMCG giants, Dabur & Marico, exchange blows, who together account for a massive INR 800 crore business in the branded honey segment
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