Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
She describes her journey as “a passion for making a difference in consumers’ lives, a commitment to continuous learning and a willingness to embrace new challenges
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Two defining experiences for her have been her stints at Hindustan Unilever and Mindshare, says Kotwani, CEO Media - South Asia, Dentsu
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A staunch believer in respect, integrity, open communication, adaptability, empathy and accountability, Schauna Chauhan, CEO Parle Agro has successfully built a robust, engaged and high-performing team, marking her presence on BW Most Influential Women list
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Bisleri International’s Vice Chairperson Jayanti Khan Chauhan sees integrity, accountability, transparency, collaboration and continuous growth as the core values that drive success and excellence, making her one of BW’s Most Influential Women
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Adept at grabbing the right opportunities at the right time, Hiya Arora has built a rich experience for herself over the years
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Simplilearn is aiming to help organisations worldwide upskill their workforce and provide personalised learning platforms for individuals to demonstrate mastery in particular areas and/or self-improve
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It is seen that the consumers' recall value for a contextual ad is much more than a standalone ad
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The platform has been powering advertising across cricket series and will continue to power the biggest through 2023, assures Verma
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Traditional technology and digital put together are creating a great experience for the consumers, he explains
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And as a brand, OLX Autos is aiming to drive higher engagement through their communication by being relatable to the challenges consumers face in their daily lives
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