Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
An integrated campaign will target to reach new customers looking to transform their delivery capabilities in the new normal.
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This Independence Day, Tata Housing initiates its ‘Move in India’ campaign, soothing the pain of home-buying, with their flexible payment option.
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MediaMonks, the content practice of S4Capital plc (SFOR.L), has hired Karan Amin as Creative Head of India. Operating from MediaMonks’ Delhi office, Karan’s role will be critical in guiding and transitioning brands’ digital journey.
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IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges
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