BW MIW: Anita Kotwani - From Law To media

Anita Kotwani’s growth as a professional began with her transition from being a lawyer to taking a stab at media planning and buying. Two defining experiences for her have been her stints at Hindustan Unilever and Mindshare. “Mindshare has been a place that seeped into my blood, and I bled purple for so many years. It gave me the recognition and accolades that made me stay with them for a long time.”

She feels that her role as the CEO of Carat India in 2022, amidst the peak of the pandemic, has been the most pivotal. “It was a challenging role that enabled me to prove myself. I took it on with full gusto, as that was my chance to showcase my capability of reshaping a brand that had lost its sheen but was always a diamond.”