Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Fuelled with passion and compassion, Piyush Pandey, Chairman Global Creative and Executive Chairman, Ogilvy India joins us for an invigorating conversation
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Backed by an exhaustive array of content, ZEE5 has established itself as one of the largest regional language players in the Indian ecosystem
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Zee had sought an injunction against Invesco from taking any action or steps in furtherance of the requisition notice including calling and holding an EGM
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The brand is staying actively invested in the season, asserts Anil Viswanathan
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Goenka pens an official statement on the ongoing ZEE-Invesco fiasco
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Marketers plan a slew of multi-media campaigns, big-ticket events, robust gift-pack promotions and new product launches for the festive season ahead
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Experts discuss how the pandemic compelled consumers to exude newer consumption patterns and go beyond the traditional methods of modelling their behaviour
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We keep innovating to launch technologically advanced and efficient products that help us drive competitive advantage, he says
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With Mumbai, the epicentre of the entertainment industry, resuming cinema operations soon, positive sentiments among the film fraternity is giving strong signals, further stretching to the regional film industry as well
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Experts across categories deliberate on their monetisation models and unanimously agree on the room for improvement
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