Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Pandya, the newly appointed CEO of Pyxis One, looks forward to being at the forefront of the AI revolution taking place in marketing and for business growth
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Experts are anticipating opportunities and measures that will proffer relief to some of the longstanding discussions- NTO, OTT & social media regulation, 5G services and alike
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The tech giants will present their case on the subject of 'Safeguarding citizens’ rights and prevention of misuse of social/online news media platforms
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FCB India dominated the show with its ‘PUNISHING SIGNAL’ campaign for Mumbai Police, bagging 5 Lions, including the Gold Lion
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Expansions of app ecosystems, rapid small business formation activities and growing role of cross-border media marketplaces have led to advertising growth for the year to exceed previous expectations
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Especially for television and print; however, the projected recovery could vary depending on the severity of the expected 3rd wave and disruptions to the economic activity, says a recent report by Magna Global Advertising Forecast- June 2021
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While data is seen as the holy grail of marketing today, does it dampen the emotional spirit of a brand with its consumers or simply improve its horizon?
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TV and digital advertising is expected to revive at a faster clip to pre-Covid levels
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In a quick confab with the MD & CEO of Bajaj Allianz General Insurance, Tapan Singhel takes us through the insurance sector, how digital data and technologies are at their core, upcoming trends and more
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The new IT rules' impact on the overall A&M industry and the advertiser front garner mixed responses from marketers
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