Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Many Indian D2C brands to become global brands in this decade, expect experts
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With ABG acquiring Reebok, it plans to employ its core playbook, connecting strong brands with best-in-class licensees and a network of partners that seek to optimize value in the marketplace
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Engage honestly & more frequently, without any fabricated standard responses in a crisis situation, he suggests
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While this is no new phenomenon, Olympic athletes express displeasure in using their name and image for a brand's commercial gain; may take the legal route
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The crisis has fostered a matured friendship between the two, having paved a way for industries to weather the storm, believe experts
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All the data provided by Elara is in line with the expectations, with revenue remaining 70% down v/s pre-COVID levels
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They are the ones who dare to dream, fail but eventually succeed, he says
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India is also the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025, says a report by PWC
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The story of Zero Latency’s founder Parineeta Rajgarhia echoes not squeezing into the glass slipper but breaking the glass ceiling instead
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With the rapid growth of the gaming and esports industry, largely driven by smartphones, affordable data and increasing disposable income, there is a goldmine of creative and marketing opportunities in gaming, where most marketers are confidently diving in now
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