Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
However, Roy signals green shoots in the sector, with the next 3-4 years expecting to see a market of 600M consumers
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As it marks its 50th anniversary, Limca has evolved from the traditional ‘lime and lemony’ drink to a beverage that provides full-body rejuvenation and energy, says Arnab Roy, Vice President, Marketing, Coca-Cola India and South West Asia in a conversation with BW Businessworld’s Soumya Sehgal. Excerpts:
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Time being the omnipresent limitation, is it crucial to optimise it too?
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Star Sports is charging Rs 14-15 lakh for a 10-second ad spot.
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Eminent leaders from the consumer products industry deliberate on how the Direct-to-Consumer model is politely bidding farewell to the middlemen and cementing itself in the ecommerce space
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He was nominated as a member of the Rajya Sabha during August 2003 to August 2009. He was elected to another term in the Rajya Sabha, as a Bharatiya Janata Party MP from Madhya Pradesh, in June 2010
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The D2C players are enjoying a favourable and dominant position, despite numerous obstacles, agree experts
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Times have changed. In the past, a company could selectively choose the issues it wanted to engage in. This is no more the case, as per Christian Sarkar, co-author of Brand Activism (with Philip Kotler), and co-founder of Wicked 7 Project and Regenerative Marketing Institute
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The pandemic having placed it firmly in the high growth trajectory, the D2C segment could become a $100 billion addressable market by 2025
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The Vice President and Head Corporate Brand and Communications Godrej Industries and Associate Companies, Sujit Patil reveals key paradigm shifts in consumer behaviour post pandemic, through the brand's recent research
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