Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Fuelled with passion and compassion, Piyush Pandey, Chairman Global Creative and Executive Chairman, Ogilvy India joins us for an invigorating conversation
Read MoreBacked by an exhaustive array of content, ZEE5 has established itself as one of the largest regional language players in the Indian ecosystem
Read MoreZee had sought an injunction against Invesco from taking any action or steps in furtherance of the requisition notice including calling and holding an EGM
Read MoreThe brand is staying actively invested in the season, asserts Anil Viswanathan
Read MoreGoenka pens an official statement on the ongoing ZEE-Invesco fiasco
Read MoreMarketers plan a slew of multi-media campaigns, big-ticket events, robust gift-pack promotions and new product launches for the festive season ahead
Read MoreExperts discuss how the pandemic compelled consumers to exude newer consumption patterns and go beyond the traditional methods of modelling their behaviour
Read MoreWe keep innovating to launch technologically advanced and efficient products that help us drive competitive advantage, he says
Read MoreWith Mumbai, the epicentre of the entertainment industry, resuming cinema operations soon, positive sentiments among the film fraternity is giving strong signals, further stretching to the regional film industry as well
Read MoreExperts across categories deliberate on their monetisation models and unanimously agree on the room for improvement
Read More