Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Anisha Iyer looks forward to filling the captain's shoes with empathy, change and possibilities at OMD
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As commercial activities rev up, media reports estimate that India will continue to be the fastest-growing advertising market in the world, with digital leading from the front
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Touted as the ‘drivers of growth for India's economy', the startup ecosystem has seen incessant growth in the last few years. But did the Union Budget 2022 exude a sense of fair play for the sector?
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Women in a business community are rarely taken seriously. It is assumed that finances are not a woman's cup of tea.
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GOZOOP's Ahmed Aftab Naqvi takes us through the many roadblocks that arrest a small and mid-sized agency's sail, along with some workable solutions
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The past two years have compelled technology to reach its tipping point and become the lifeline for businesses across the globe. Experts spot a digital revolution 2.0
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Short-video content platform Josh raised more than $450 million in its recent funding round, taking the total investment so far to more than $650 million in 2021 and a valuation of about $3 billion
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From winning Government of India’s Aatmanirbhar App Innovation Challenge in August 2020 to attracting investments, Koo has had a remarkable journey so far
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It’s the season we’ve all been waiting for! With businesses and buyers turning up the volume, decking up in style and pumping up for the much-awaited mega-carnival, festive time is expected to exude increased moments of consumption & sales for most M&E players.
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With Mumbai, the epicentre of the entertainment industry, resuming cinema operations soon, positive sentiments among the film fraternity is giving strong signals, further stretching to the regional film industry as well
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