Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
We are keen to catalyse the metaverse community because that's where connections will eventually get to, he adds
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I strongly feel that because of the potential of Indian content, the kind of directors we have and the kind of storytelling which is coming, I am very confident that our film industry will go worldwide soon, he said
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Data is a tool that can be used to amplify and fuel your work, but never supplant it, feel experts
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On the other hand, Virtual reality (VR), augmented reality (AR), and Mixed Reality (MR) will soon go mainstream
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With Dentsu Creative, the agency looks to transform the creative face of dentsu as a network
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He is the captain who prioritises agility, nimbleness and adaptability to come out victor in all situations
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Streamlining business logistics is one of the most vital aspects, especially after these uncertain times. Read how the logistic companies are augmenting the growth of online businesses, overcoming all hardships efficiently
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Advertising, as we all know, is a double-edged sword. While it can enforce stereotypes, it also has the power to change mindsets by presenting the issues more sensitively. A reorientation of the whole messaging part to create a progressive gender depiction is required, believe experts
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On the back of its powerful infrastructure, insights, collaborations, sustainability and security, Google Cloud will continue to strengthen its presence with valued partnerships and customer collaborations
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It takes a brave heart to challenge the existing norms, especially in a country that is fraught with multiple divisions and prejudices
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