Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
The film inspires everyone to take up the fitness challenge against themselves and push one’s own boundaries.
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The campaign aims to tap the larger opportunity in the space of ‘At-Home’ Consumption.
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Conceived by Mullen Lintas, ‘Rupaiyyah Hai Pahiya’ (Wheels of the Economy) is an initiative to encourage consumers to start spending and to create liquidity in the market, and help boost the country’s economy. The message will be amplified on the back of the extensive network provided by Indian Newspaper Society (INS).
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Conceptualised and created by Leo Burnett India, the film captures the relevance and reliability of a safe commute with a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family
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From the very beginning, brands have somehow organically found each other to collaborate with – From joint CSR ventures, to collaborative awareness campaigns, so many brands have leveraged teamwork for the greater good.
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Last ten years have witnessed consumer preferences shift towards more natural, or so to say, organic products. Patanjali being one of the trailblazers, has convinced people to “go back to our roots”. This is becoming part of the larger authenticity trend for most brands to experiment with now.
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The 60-second digital edit features a visually rich maximalist aesthetic to underline the limitless possibilities of the device.
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Shetty talks about the company’s growth playbook and how they converted this adversity into an opportunity.
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The song beautifully encapsulates the emotions of a young couple during a long distance relationship.
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Conceptualised by Milestone Dentsu, the 5-film digital series focuses on the brand’s patented technology of Econavi sensors
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