“Your premium brand had better be delivering something special, or it’s not going to get the business” — Warren Buffett
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What distinguishes a good mall from others is the mall management’s positive approach to its shoppers
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Location and creating the right aura is a critical part of a brand’s success
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“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist
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Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand
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StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’
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It is time to focus on tuning the game to the playing conditions
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Merely being present in a mall is not enough. Ensure location within the mall is also right
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