Location and creating the right aura is a critical part of a brand’s success
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“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist
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Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand
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StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’
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It is time to focus on tuning the game to the playing conditions
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Merely being present in a mall is not enough. Ensure location within the mall is also right
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“The art of communication is the language of leadership” — James Humes, author and former presidential speechwriter
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Madhav’s dharma is to ensure his choices are not inimical to basic ethics
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Madhav needs to consciously make efforts to bring the relevant gunas to the fore in his behaviour
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“When we avoid the responsibility for our own behaviour, we do so by attempting to give that responsibility to some other individual or organisation... We then give away our power to that entity” — M. Scott Peck, American psychiatrist
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