Kashyap, Jimmy and Varun should start talking this new language of hope not just among themselves but with everyone down the line
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When nails grow, we cut our nails, not fingers. When EGO rises, cut EGO, not relations — Anonymous author
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As we have seen in this case study, the organisation’s success is closely linked to the effectiveness of collaborative team work without which managers would be working at cross purposes, writes Ritu Mohan
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While it is human to make errors in judgement, Kashyap has erred in passing public judgement on Varun, writes Anu Oza
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“Unless you have absolute clarity of what your brand stands for, everything else is irrelevant” — Mark Baynes, former global CMO, Kellogg
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Elwoods’s team is happily fantasising about how to handle the brand Rani after the buy, writes Vivek Sharma
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No one is in charge and everybody is in charge. Nobody knows what is right, so everybody knows what is right, Debabrata Mukherjee
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“True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.” — Adam Chmielowski
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