Author
The author is a Senior Writer at BW Businessworld.
The film industry in India slipped on its 2020 revenue target but embarked on a digital shift that will find realignment of content, distribution and marketing
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“We are prepared to have a more variable and low cost structure, keeping in mind that we are going to be starting slow”
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At least 20 films originally meant for theatrical release have bypassed the industry norms and release directly on digital platforms.
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Apps like TikTok changed the game in the social media space with short -video content.
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Apps like TikTok changed the game in the social media space with short -video content. The platform made easy to create contents for the tier II,III and IV people with smartphones and earn money easily.
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Among the top women influencers in India’s social media universe, Kusha Kapila has established her 1.2 million fanbase on Instagram, and more across platforms, with a steady stream of creative content around her alter egos ‘Billi Maasi’, ‘Gurri Di Mummy’, ‘Naina’, ‘DJ Aarti’ and the likes. In her observations, as told to Radhika Bhirani, the social media influencer advises that viewing one’s presence with a single lens is similar to limiting one’s creative potential to a silo
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In this interview with Radhika Bhirani, Kakkar speaks on opportunities opening up for content creators in India.
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The ban on TikTok may have come as an unpleasant surprise to content creators, but the market already is gearing up for platforms from Zee and Times in addition to existing home-grown platforms and also Instagram Reels
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