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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Aparna Giridhar, Vice President Marketing, Swiggy on setting a course through the waves of adaptive marketing
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Aparna Bhawal, Chief Marketing Officer, KFC India & Partner Countries focuses on the transformative power of innovation benefits the brand KFC
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Anuja Mishra, CMO, Honasa on championing authenticity and sustainability in a new world order
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Amrita Thapar, Director, Experiential Marketing, Microsoft (India, Japan and Southeast Asia) delves into the evolving marketing landscape and the enduring relevance of traditional media
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Amit Tiwari, Global Head of Marketing Demand Centre, TCS unlocks marketing’s potential with data, tradition and a philosophy rooted in business growth
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Embracing change, a marketing reset is afoot reimagining the future of creativity, consumer experiences, the changing role of purpose and the reality of personalisation in a data-driven, cookie-less world
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Embracing change, a marketing reset is afoot reimagining the future of creativity, consumer experiences, the changing role of purpose and the reality of personalisation in a data-driven, cookie-less world
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Digital Marketing, Social Media, and Influencers Elevate India's G20 Summit Promotions, Boosting Tourism Prospects
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Expanding globally, UClean is redefining laundry services with innovation, purpose, and eco-friendly practices
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Tongadive's innovative product ID and cutting-edge technologies empower businesses to combat counterfeiting and ensure traceability
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