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Reema Bhaduri

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The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.

Latest Articles By Reema Bhaduri

Nurturing Employee Engagement

Advantage Club envisions playing a more significant role in end-to-end employee experience management

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Creating A Positive Social Impact 

iMerit is committed to helping customers deploy AI in commercial production. With this approach, they will continue to play a vital role in promoting AI tech while creating a positive social impact through inclusive employment

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Air India Unveils New Brand Identity & Logo

Owned by the Tata Group, the airline introduced its new logo 'The Vista'

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Transforming e-Governance

NeSL is driving digital transformation in e-governance for enhanced efficiency, transparency, and financial stability

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Revolutionising Youth’s Finances

mPokket is empowering Indian youth by offering instant personal loans, prioritising data security, and pursuing major growth and expansion

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Fintech Illuminating India's Financial Landscape

Experts discuss various factors such as the role of fintech in empowering and enabling the ecosystem, its relevance to customer centricity, the future of the blend of finance and technology and more

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Digitisation Creates Foundation For Democratisation: COO NPCI

The internet has become a treasure trove of information, with search engines and online platforms offering a wealth of resources at our fingertips

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