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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Embracing change, a marketing reset is afoot reimagining the future of creativity, consumer experiences, the changing role of purpose and the reality of personalisation in a data-driven, cookie-less world
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Digital Marketing, Social Media, and Influencers Elevate India's G20 Summit Promotions, Boosting Tourism Prospects
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Expanding globally, UClean is redefining laundry services with innovation, purpose, and eco-friendly practices
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Tongadive's innovative product ID and cutting-edge technologies empower businesses to combat counterfeiting and ensure traceability
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Advantage Club envisions playing a more significant role in end-to-end employee experience management
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iMerit is committed to helping customers deploy AI in commercial production. With this approach, they will continue to play a vital role in promoting AI tech while creating a positive social impact through inclusive employment
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Owned by the Tata Group, the airline introduced its new logo 'The Vista'
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NeSL is driving digital transformation in e-governance for enhanced efficiency, transparency, and financial stability
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mPokket is empowering Indian youth by offering instant personal loans, prioritising data security, and pursuing major growth and expansion
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Experts discuss various factors such as the role of fintech in empowering and enabling the ecosystem, its relevance to customer centricity, the future of the blend of finance and technology and more
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