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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
In terms of ad growth, the TV sector is expected to see a CAGR of approximately 6 per cent in comparison to the previous CWC edition in 2019
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The age of data needs marketers to be more responsible, says Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins
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Marketing is the game changer that converts prospects into loyal customers, according to Hardeep Brar, National Head, Sales & Marketing, Kia India
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Gunjan Khetan, Marketing Director, Perfetti Van Melle India on unlocking India's Market Potential and Navigating the Challenges of Marketing
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Aman Gupta, Co-founder and CMO, boAt Lifestyle has made a young brand like boAt compete strongly with well-established players, making a mark on consumers
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Ajay Dang, President & Head - Marketing, UltraTech Cement advises on the contours of holistic strategies that can bring success to modern-day marketing
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Deepali Naair, Group Chief Marketing Officer, CK Birla Group advises that marketing has a distinct responsibility to deliver on both the long-term and short-term objectives of a company
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Marketing today can create personalisation and experiences at scale, opening exciting avenues, according to Nitin Saini, Vice President - Marketing, Mondelez India
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No kind of tech advancement can replace a marketer’s instinct, says Damyant Singh Khanoria, Chief Marketing Officer, Oppo
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Prashant Jain, Senior Director - Marketing, HP on marketing’s role in customer experience management, growth hacking and digital transformation
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