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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Aman Gupta, Co-founder and CMO, boAt Lifestyle has made a young brand like boAt compete strongly with well-established players, making a mark on consumers
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Ajay Dang, President & Head - Marketing, UltraTech Cement advises on the contours of holistic strategies that can bring success to modern-day marketing
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Deepali Naair, Group Chief Marketing Officer, CK Birla Group advises that marketing has a distinct responsibility to deliver on both the long-term and short-term objectives of a company
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Marketing today can create personalisation and experiences at scale, opening exciting avenues, according to Nitin Saini, Vice President - Marketing, Mondelez India
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No kind of tech advancement can replace a marketer’s instinct, says Damyant Singh Khanoria, Chief Marketing Officer, Oppo
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Prashant Jain, Senior Director - Marketing, HP on marketing’s role in customer experience management, growth hacking and digital transformation
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Atit Mehta, Marketing Head, Byjus on navigating innovation, sustainability and AI with a consumer-centric approach
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With themes such as diversity, equity, inclusion making their way into marketing, a brand must remain authentic in its storytelling, says Rahul Talwar, EVP & Chief Marketing Officer, Max Life Insurance
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A change in thinking is needed, according to Ashish Mishra, Executive Vice President Marketing, ACKO, to bring back focus on what truly matters
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Arvind Saxena, Senior GM & Head - Marketing & Corporate Communications, NEC Corporation India advises simplifying marketing messages and ideas, keeping the consumer in mind
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