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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Harsha Razdan, CEO, Dentsu South Asia unveils strategic vision for 2024, emphasising marketing and tech transformation
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Jinal Dave sees AI revolutionising marketing, emphasising relatability and conversational engagement
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Google’s Ronak Sharma fuses creativity, data analytics, and tech to align with Gen Z
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Zee Entertainment formally seeks a timeline extension from Sony for the composite scheme, in line with the Merger Cooperation Agreement. Karan Taurani, Senior VP, Elara Capital believes that the extension faces no regulatory hurdles, emphasising NCLT approval's non-time-bound nature
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At the inaugural edition of BW Supply Chain Competitiveness Summit & Awards 2023, experts delve into supply chain reset and how proactively supply chain is planning to set the stage for touchless supply chains
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Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup
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In terms of ad growth, the TV sector is expected to see a CAGR of approximately 6 per cent in comparison to the previous CWC edition in 2019
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The age of data needs marketers to be more responsible, says Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins
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Marketing is the game changer that converts prospects into loyal customers, according to Hardeep Brar, National Head, Sales & Marketing, Kia India
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Gunjan Khetan, Marketing Director, Perfetti Van Melle India on unlocking India's Market Potential and Navigating the Challenges of Marketing
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