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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Believe in your creative power and fearlessly pursue your dreams, she advises
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From AI integration to global expansion and marketing insights, Squadhelp's Founder, Darpan Munjal maps out the future of brand naming
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Brands create immersive experiences, embrace tech innovations, and prioritise sustainability, elevating retail beyond transactions
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Brands harness iconic movie themes and characters for memorable marketing experiences in ad campaigns, tapping into the nostalgia and immersive storytelling of the silver screen
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Harsha Razdan, CEO, Dentsu South Asia unveils strategic vision for 2024, emphasising marketing and tech transformation
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Jinal Dave sees AI revolutionising marketing, emphasising relatability and conversational engagement
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Google’s Ronak Sharma fuses creativity, data analytics, and tech to align with Gen Z
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Zee Entertainment formally seeks a timeline extension from Sony for the composite scheme, in line with the Merger Cooperation Agreement. Karan Taurani, Senior VP, Elara Capital believes that the extension faces no regulatory hurdles, emphasising NCLT approval's non-time-bound nature
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At the inaugural edition of BW Supply Chain Competitiveness Summit & Awards 2023, experts delve into supply chain reset and how proactively supply chain is planning to set the stage for touchless supply chains
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Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup
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