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Noor Fathima Warsia

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A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.

Latest Articles By Noor Fathima Warsia

Noorings: What Should Be Zee’s Next Option?

As the $10 billion merger deal with Sony (now Culver Max Entertainment) fails after nearly two years of deliberations, the big question in the face of looming competition and other challenges is, what next for Zee? The obvious answer for this India-born company seems to be from within India itself

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End Of The Captain’s Innings

Transitioned, not out… Padma Shri awardee and global advertising and creativity leader Piyush Pandey will continue enjoying the game albeit in a new avatar

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Augmenting The Cognitive: Irina Ghose on Microsoft's AI Approach

Microsoft’s AI journey is a philosophical shift that puts the power back in the hands of the people, says Irina Ghose, Managing Director, Microsoft India

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The Customised Playbook

As Amazon marks the decadal milestone of India ops, the ecommerce giant is refining its A-game to face newer challenges in this significant global growth market

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India’s 100 Most Influential Marketers

More than 25 per cent of the BW Top 100 Marketers comprises women leaders. FMCG, Auto, Tech & BFSI dominate the list that not only recognises leaders across India who have contributed to and continue to shape the marketing & business landscape but also younger leaders who are building future-ready brands

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Debabrata Mukherjee To Take Over As MD & CEO Of Bata Bangladesh

Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev Gopalakrishnan, President, Bata APAC

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India Is A Country In A Hurry

Indian consumers and leaders want agility and pace, and the fintech ecosystem has laid the foundations to achieve this, says Praveena Rai, COO, NPCI

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Decoding The Financial Implications Of Growth

Increased complexities in taxation and regulations, need for compliances, rise of startups, the advent of ESG and newer fields like crypto and digital currencies coming to the fore require to be understood in financial terms for sustained growth, says veteran CA S Ravi, the promoter and managing partner of Ravi Rajan & Co. LLP in this exclusive interview on 75th CA Day

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“SUV Electrification Will Reach Inflexion Point In Two Years”

Rajesh Jejurikar, Executive Director & CEO, Auto and Farm Sector, Mahindra & Mahindra is optimistic about the EV space in India for both its last mobile mobility and SUV electric portfolios, where the auto major continues to make big moves

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What Makes Iconic, Iconic

Whether it is mascots such as Amul Girl, Nirma Girl, Onida’s Devil or Air India’s Maharajah or taglines that have withstood the test of time, longevity is an important sign of a great idea

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