Zoho's E-comm Platform To Help Brands Leverage ONDC

Zoho on Wednesday announced that its e-commerce platform will integrate with the Open Network for Digital Commerce (ONDC) as a Technology Service Provider.

The integration of ONDC with Zoho’s e-commerce platform, Zoho Commerce, will help customers adopt and leverage the open network to reach out to a wider audience.

With this integration, Zoho Commerce users in India will be able to get onto ONDC with a single click and showcase their products on multiple platforms with equitable visibility. It will offer support to retailers for onboarding to the network and seamlessly integrate their inventory to the ONDC-enabled buyer-side applications.

A recent report says that India's e-commerce market is expected to reach USD 120 billion by 2026, up from USD 38 billion in 2021. ONDC, a Ministry of Commerce initiative, is expected to enable sellers to tap this massive market by offering an equitable and secure platform that integrates multiple sellers, buyers, and logistics players. 

Buyers will benefit from free access to a wider range of products and seller stores via a single application of their choice, and will not be influenced by the biases of private marketplace players. However, in order to be a seller on ONDC and reach millions of buyers, even small businesses will need to have an online storefront.

In a statement, Anand Nergunam, Vice President, Revenue Growth, Zoho Corp said, “With a robust platform like Zoho Commerce, retailers can quickly create online stores and establish their presence on ONDC. Our vision is to help businesses of all sizes and across categories to capitalise on the huge potential of e-commerce by supporting them with easy-to-use tools, covering the entire spectrum of commerce—from discovery to collection—at an affordable price.”

In the coming months, Zoho will strengthen its participation in ONDC by onboarding other products from its portfolio such as Zoho Books and Zoho Inventory, with the aim of fostering and enhancing the e-commerce ecosystem in the country.