<div>Ultrabooks are now the ‘in’ thing having caught the consumers' imagination globally. Taiwanese electronics major, Asus, recently collaborated with Intel and Microsoft to launch the mainstream Ultrabooks S series and F series based on Intel’s 3rd generation core processor.<br />Asus’ S Series offers a range of ultrabooks positioned for mainstream computing, which are enabled with in-built optical drive and offer ultra-portability. Asus S56CA-XX030R is priced at Rs 46,999 and S56CA-XX056R at Rs 52,999. Equipped with Intel’s latest ultra low voltage Ivy Bridge processor and weighing only 2.4 kg, the S series is a perfect fit for superior mobile computing and longer battery life. The operating system is Windows 7 home basic.<br /><br />“The revenue of a product depends on its market size. Our products’ market size in India, is around 5 billion pieces annually: that makes us the number 2 notebook brand in China and fetches us the 6th position and a 7 per cent share in the Indian IT market. We are probably one of the leading producers of the S and F series and are the first ones to introduce ultrabooks (F series) with such features,” says Alex Huang, MD, system business group, Asus India.<br /><br />Asus F501A-XX187R — part of the F series — is a thin and light portable notebook that is priced at Rs 35,999. It comes with Intel Core i3 processor 2350m, 2.3G, 3m. It is a 15.6" HD glare notebook, supports an instant on in 2 seconds and has up to 14-day standby. It further encompasses genuine Windows 7 home basic and an HDD capacity for better computing experiences with 500GB 5400RPM and VGA - Intel HD 4000, HDMI, and 0.3 megapixel webcam. Its ice cool technology keeps palm rests cool, controlling the heat-producing components from 28 to 33 degree Celsius. It also comprises sonic masterlite. It embraces a seamless keyboard and an intuitive touchpad create user-focused experiences. The ultrabook is equipped with USB 3.0 - 10X faster than USB 2.0.<br /><br />According to Sandeep Aurora, director of marketing, Intel South Asia, “These devices will bring an uncompromised computing experience with top of the line aesthetics to the mainstream.” <br /><br />“At Microsoft, we’re working closely with our original equipment manufacturer(OEM) partners to bring the best of Windows experience to users. Pre-installed Windows on the new range of Asus S and F series ultrabooks will offer great value to consumers in India,” says Sumeet Gugnani, director- multinational accounts, Microsoft India.<br /><br />In India, Asus is headquartered in Mumbai. The company offers different ranges of laptops, notebooks and tablets all over India across cities such as New Delhi, Kolkata, Mumbai and also in smaller cities such as Calicut, Goa, Jaipur, Thane, Raipur, Bhillai, among others. In Delhi, Asus recently launched its two flagship stores in Nehru Place and other stores in NCR. They have more than 50 stand-alone stores all over India and have already partnered with online portals such as Yebhi, Flipkart, eBay and other major online portals in India.<br /><br />Asus entered the Indian market in 1999 and has been a leading manufacturer of motherboards, graphics cards, optical drives, displays, desktops, Eee Box (mini desktop useful for gaming), notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. With a global staff of more than 11,000 and an R&D team of 3,100 engineers, the company's revenue for 2010 was about $10.1 billion.<br /><br />Asus unveiled their new ultraportable laptop Zenbook U500VZ, Taichi ultrabook and Zenbook Prime UX21A at the IFA 2012 held at Berlin.<br /> </div>
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