Snap Establishes New Division To Help Businesses Adopt Its AR Tech

Social media company Snap on Thursday announced that it has launched a new division to help other companies adopt Snap’s AR technology suite for their websites and apps.

Called AR Enterprise Services (ARES), the division has been established to transform the way businesses engage with consumers and drive better business results with Snap’s AR products.

This is first time that Snap has looked to sell is AR technology for business customer.

This new venture is being led by Jill Popelka, who joined Snap as Head of AR Enterprise Services and is building a global team that spans strategy, customer experience, sales, product, product marketing, customer support and ecosystem development.

Snap’s first offering for ARES is Shopping Suite, which provides 3D Viewer, AR Try-On, Fit Finder, and more – directly on merchants’ own apps and websites. Shopping Suite has been made available from Thursday and currently includes AR shopping for fashion, apparel, and accessories.

The company says that over 300 customers are already using some combination of Shopping Suite features

The AR suite from Snap also include dedicated services and support through which businesses can leverage dedicated services for AR asset creation and robust technical implementation support. The Shopping Suite’s AR asset creation services can help businesses create digital versions of their apparel, footwear, and eyewear products using proprietary photogrammetry hardware and machine learning creation pipelines to deliver high fidelity assets optimised for end user performance.

The suite also has enterprise tools to manage assets and integrations which will enable businesses to manage and optimise their AR assets and integrations, measure performance analytics, and receive dedicated Shopping Suite support.