Samsung Rolls Out Its Digital Lending Program For Indian Consumers

Samsung on Tuesday rolled out its digital lending program for its consumers in India. The program will help them buy consumer electronics products via loans.

Called Samsung Finance+, the lending program will help Samsung consumers across the country will be able to access easy credit and buy their favourite Samsung consumer electronics products such as TVs, soundbars, refrigerators, washing machines, microwaves, and air-conditioners and upgrade their lifestyles.

The program is a universally accessible digital lending platform wherein consumers will be able to upgrade to their favourite premium Samsung consumer electronics product by getting a loan sanctioned within 20 minutes at retail stores across the country.

Samsung is launching Samsung Finance+ at around 3,000 consumer electronics stores in 1,200 cities across the country. The company plans to take Samsung Finance+ to more than 5,000 retail outlets in about 1,500 cities by the end of 2022.

“At Samsung, consumers are at the heart of everything we do. Samsung Finance+ is a testimony to our consumer-centric innovation and will help drive financial inclusion, furthering our commitment to Powering Digital India. We are positive that Samsung Finance+ will touch the lives of millions of consumers, especially those who are new to credit and are in semi-urban and rural markets,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

The Samsung Finance+ platform was developed in India at the Samsung R&D Institute Bangalore (SRI-B), where engineers worked closely with the Samsung India team to assess consumer requirements and design the features of the platform. The entire engineering, design and development of this platform was done out of SRI-B.