Royal Enfield on Tuesday (01 December) reported 48 per cent jump in total motorcycles sales to 40,769 units in November as against 27,542 units sold in the same month last year.
Domestic sales of the Chennai-based two-wheeler maker stood at 40,312 units during the month as against 27,198 units in the same month of 2014, a jump of 48.21 per cent.
Exports of Royal Enfield were at 457 units during the month as against 344 units in November, last year.
Royal Enfield’s sales of motorcycle with engine capacity of up to 350cc rose 52 per cent to 37,455 units as compared to 24,610 units in November 2014. Sales of motorcycle with engine capacity exceeding 350cc stood at 3,314 units as against 2,932 units in same month a year ago, an increase of 13 per cent.
The company is fairing exceptionally well in overseas. After opening showrooms in USA and France, the company has announced its entry and future plans for the Thai market at the Thailand International Motor Expo 2015, as a part of its global growth strategy.
To strengthen and expand its network and footprint across Thailand, Royal Enfield also announced its first authorised dealer in Thailand, General Auto Supply Co Ltd.
Retail operations will begin at Thonglor in Bangkok in the coming months, from its first exclusive dealership in Bangkok being set up in partnership with General Auto Supply (GA).
In addition to the store, GA will also build service and aftermarket capability for Royal Enfield in the region.
Thailand is among the largest two-wheeler markets in the world with a large commuter base.
BW Reporters
The author is Senior Correspondent with BW Businessworld
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