<div>Vu Televisions, the California-based luxury television company, on Thursday (11 September) announced the launch of their 50” and 55” 4K Ultra HD TVs exclusively on www.snapdeal.com, India’s online marketplace.<br /><br />With the motto of “luxury in technology”, Vu 4K Ultra HD TVs are nearly half the price of similar products from the competition, Rs. 89,900 for the 50” versus Samsung’s 48” 4K TV at Rs. 1,59,556, and Rs.1,19,000 for the 55” versus Sony’s equivalent model at a market price of Rs. 2,18,000. In fact, Vu delivers more value to customers with the world’s first Quad-Core graphics engine giving an accelerated Ultra HD experience that can upscale basic set-top box content to more detailed and sharper images.<br /><br />Devita Saraf, CEO and Design Head, Vu Televisions commented at the product launch “The Television is treated as a family member in India, and excellent picture quality and service enhance this experience. Our TVs are the only A+ grade panels in India, which is the top 15 per cent of all the world’s television production. With our Ultra HD Range, we make large size TVs even more advanced and yet affordable.<br /><br /><strong>StartupWave Crosses 190 Entrepreneur Members</strong><br />India’s yearly job creation requirement over the next decade is predicted to be 10-15 million per year, which can be addressed by boosting Small and Medium Enterprises (SMEs). While there has been a steady growth of such enterprises, over 21 per cent of them failed in early years due to roadblocks to scale.<br /><br />StartupWave is a virtual incubation platform that has been built as an infrastructure for the Indian start-up incubation eco-system. It has been conceptualized by Intellecap in partnership with Government of UK’s Department for International Development in India and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) on behalf of the German Ministry of Economic Cooperation and Development (BMZ).<br /><br />Nisha Dutt, Executive Director at Intellecap says, “We believe incubation support needs to be more democratic, and available to anyone with a business idea regardless of whether they are in Delhi or Ranchi or Imphal. StartupWave is still in early stages of working towards this vision; but given that it is an online platform, we think we will be able to scale it rapidly.” <br /><br /><strong>Havas Media India Wins Borosil’s Integrated Media<br /></strong>Havas Media India has won the integrated media duties of Borosil Glass Works Ltd. in a multi agency pitch. The account is estimated to be upwards of Rs 20 Crores and will be handled out of the Havas Media Mumbai office.<br /><br />Borosil Glass Works is a leading producer of laboratory glassware and microwavable kitchenware in India having the ISO 9001 certification.<br /><br />Commenting on the appointment, Rituraj Sharma, V P Consumer Products, Borosil Glass Works, said, “Havas Media came across as a very professional and a passionate agency. Their transparency, knowledge and media expertise was impressive. We wanted a dynamic partner to help us scale further and found one in them .”<br /><br />Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Borosil is a prestigious and trusted brand in India and we are glad they have entrusted us with their business. It has been a good year of integrated media wins for us. Our ability to provide meaningful connections across communication touchpoints has been appreciated by clients.”<br /><br /><strong>YUP! The One Click Messaging App<br /></strong>Imagine if you can say “I love you”, “Wanna party”,’ “Reached Home” and interact with the all-time favourite Yo Yo Honey Singh with just one click! Nucleus Research, has announced the launch of cool, fun and engaging one click messaging application – YUP!Joining as the first member and brand ambassador of YUP!is rapster and music director YO YO HONEY SINGH. Yup! users will have Yo Yo Honey Singh as their first friend as they download the app.<br /><br />Announcing the launch, Namrata Suri, Director, Nucleus Research Pvt. Ltd., said, “Today’s the Indian Smartphone user is smart, curious and clearly knows what they want. Indian’s today are early adopters of cool and trendy applications and want simple and innovative interface to stay connected. YUP!will cater to this need and make one-click messaging the default standard of interaction in India.”<br /><br />Joining as the first member of Yup!, Yo Yo Honey Singh, said, “I am excited to become a part of YUP!team as this gives me an opportunity to engage with my fans in a unique way. My fans can now interact with me and share their feedback by just Yupping me anytime, anywhere. Join Yup! to become a Yup Star.”<strong><br /><br />FirstRide.in Launches In India</strong><br />Firstride.in, a recently incepted service is a complete solution provider for all your car related requirements. The company is founded by two young enthusiasts Vijay Kumar Reddy and Prasoon Agrawal with a mission to uphold the automobile industry and give users a seamless experience while buying cars. The unique platform offers total assistance to its customers during the complete life cycle of trying a car to owning one. <br /><br />The process begins by arranging a test drive to help buyers choose the right car, getting car loans sanctioned, and assisting in insurance and post-sales services to facilitate the maintenance of the car. The USP of the brand is its unbiased and customer-centric approach and its association with varied brands enables it to offer impartial information to customers.<br /><br />Vijay Kumar Reddy, Spokesperson, Firstride.in commented, over the years, the car buying market has turned from a seller’s market to a buyers’ market. The buyer today is smart, knowledgeable and clear on what his next purchase will be. Dealerships are now only avenues to touch and test their planned purchases. The traditional sales guy at the car dealership is dead. He is now replaced by data, knowledge, information and feedback from the internet.</div>
