PVR Launches 10 Screens In A Single Day

PVR on Friday launched 10 screens in Pune including the iconic sub-brand ‘PVR ICON’, a first-of-its-kind attempt by any cinema exhibition chain in terms of scale. These launches see PVR reach a screen count of 160 screens across 38 properties in Maharashtra with 6 properties and 35 screens in Pune.

PVR ICON multiplexes are equipped with 4K projection system and next-generation 3D enabled screens with ultra HD picture quality and Dolby ATMOS surround-sound system. It also offers a rich cinematic experience through its signature ambience, which includes lobby spaces, chandeliers, and other facilities.

On the occasion, Sanjeev Kumar Bijli, Joint Managing Director, PVR, said, “Our commitment towards the Pune market can be seen through our continuous endeavor to bring new and unique formats to the city. With the increasing demand of premium cinema experience in Western India, we are sincerely working towards expanding our foothold in the markets and provide the best of movie watching experience with a touch of luxury to the people here.”

Combined, the newly launched cinemas have a total capacity of 2,307 seats and are spread across 78,416sqft. While the 1,366-seat 6-screens“PVR ICON” is located at The Pavilion, Kumar Pacific Mall is the site for the smaller 941-seat 4-screen PVR multiplex. Both the properties have launched a wide variety of gourmet indulgences and Quick Tix, PVR’s digital ticketing solution to promote cashless transactions and reduce ticket-wait times.

With these launches, PVR’s total screen count has reached to 597 screens at 130 properties in 51 cities across India.