New Study Reveals 78% Increase In Google Voice Searches In India

A recent study revealed that the number of voice searches just on Google witnessed a whopping 78 per cent jump from 2021 to 2022.

The study was done using Google Trends data, which compared the volume of searches starting with 'Ok Google' or 'Hey Google' commands to arrive at the numbers.

According to the Softbrik AI study, in terms of state-wide adoption of voice search, Andhra Pradesh, Andaman and Nicobar, Telangana, Arunachal Pradesh, and Sikkim were top of the list. On the other hand, Delhi, Chandigarh and Kerala were at the bottom.

In a statement, Romit Choudhury, co-founder, Softbrik AI said, "[..] somewhat as expected, remote or previously less penetrated regions like Andaman Islands are leapfrogging straight to voice vs relatively mature markets like Delhi. Also, age-wise younger and elderly audience both use voice, the first being used to Instagram Reels etc and the latter finding it much easier than to type especially regional languages on the phone." 

The adoption of voice-based communication guides the next phase of digital user experience and Conversational AI is expected to be a centerpiece in this new world order. 

"An average human can speak 4.55 times more words than type in 60 seconds - which means we can ‘voicify’ a lot of small daily tasks and group the information for ease of response,” added Choudhury.