Myntra Launches 48 Hour Delivery M-Express

Fashion and beauty e-commerce company Myntra has launched an express delivery feature called M-Express on its app. The service will enable deliveries in 24 to 48 hours.

The products eligible for express delivery will feature an "M-Express" tag. The company has moved in similar fashion to competitors Amozon Prime, and Filpkart Plus offerings.

The company said the feature will eventually cover 300,000 products in over 1,300 pin codes. Currently, it is available to customers in metro cities, with 30 percent of product eligibility.

The company says it will offer forward deployment centers to sellers and brands. This means brands, instead of storing products in one big warehouse, can keep them in smaller warehouses close to demand centers, thereby bringing down the time for delivery.

“M-Express offers complete control to consumers in choosing their products based on the delivery timelines, thus empowering them to make better purchase decisions,” said Nandita Sinha, chief executive officer (CEO) of Myntra. “We believe M-Express will be a game-changer for the industry and drive delight for the fashion-forward customer base while reinforcing loyalty. This will in turn boost the opportunity for brands, and small and medium sellers to grow.”