Musk Postpones Relaunch Of Blue Checkmark Verification On Twitter

Elon Musk on Tuesday announced that the rollout of “Blue Verified” is being held off until Twitter has high confidence that it can stop impersonation 

Last week, the Twitter CEO had announced that the premium subscription service would be rolled out on 29 November 2022. 

“Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation,” Musk tweeted. He also added that the platform was ruminating over the idea of using a different colour checkmark for organisations.

Earlier last week, Musk had deferred the rollout of blue checkmark subscription to ensure that it is “rock solid”.

“Punting relaunch of Blue Verified to November 29th to make sure that it is rock solid,” he had tweeted last week. 

Two weeks back, Musk’s USD 8 per month blue checkmark subscription unleashed a slew of impostor accounts. The tweets from some of impostor blue checkmark accounts on the social media platform severely impacted the trading prices of companies on the NYSE, shaving billions of dollars in market caps. This had prompted Twitter to halt the rollout of Twitter Blue subscription to check the surge in fake accounts on the platform. 

Elaborating on the blue checkmark plan, Musk had said that all unpaid legacy blue checkmarks will be removed in a few months.

Additionally, Twitter will not allow blue checkmark verified users to change their name until it is confirmed by the platform to meet “terms of service”.