Meta Testing Subscription Service At $11.99

Meta Platforms on Sunday said it was going to test a new offering called Meta Verified, a subscription bundle on Instagram and Facebook that includes a verified badge that authenticates a user’s account with government ID, proactive account protection, access to account support, and increased visibility and reach.

The social media giant is starting the test in Australia and New Zealand later this week.

Meta Verified will come with a verified badge, confirming that a user has been authenticated with a government ID. The company says that the subscription would provide more protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences.  

Additionally, the subscription service will also avail help whenever a user needs access to a real person for common account issues. Increased visibility and reach with prominence in some areas of the platform– like search, comments and recommendations – is yet another added benefit that will come with the new service.

Meta Verified will be available for direct purchase on Instagram or Facebook in Australia and New Zealand starting later this week. People can purchase a monthly subscription for USD 11.99 on the web and USD 14.99 on iOS and Android.