Joybox Active, co-owned by renowned Indian actor John Abraham, has been launched to make a major impact on athletic performance monitoring and analytics. The platform, rolling out on 1 January 2025, will offer athletes of all levels access to professional-grade biomechanical data and performance insights through advanced AI technology.
Joybox Active will make use of 9-axis movement tracking to deliver detailed AI-generated performance analytics and visually impressive biomechanical data renderings. Athletes will be able to access this state-of-the-art technology for a monthly fee as low as USD 20, which includes six sensors and the Joybox Active app, making elite performance analysis both affordable and accessible.
The platform is being developed with international collaboration from teams in Singapore, the UAE and India.
John Abraham’s association with Joybox Active is expected to elevate the platform’s profile significantly. Known for his dedication to fitness and sports, Abraham's involvement aims to democratise top-tier sports performance analytics, bringing high-level insights to a broader audience. His passion and influence in the sports community are seen as key factors in the platform’s anticipated success.
In a statement, Prasar Sharma, Founder, Joybox Active said, “Our goal is to empower athletes at every level to reach their full potential. By combining cutting-edge technology with John Abraham’s influential reach, we are confident in Joybox Active’s ability to revolutionise the sports industry.”
