There isn’t a single user on Instagram that doesn’t come across memes here and there! And today we highlight one of the individuals who is making people laugh through a successful piping of memes, latest news and much more!
Introducing, Neel Shah, the mastermind behind “Desi Joke”, one of India’s Leading Meme Pages with a fan base/ followership of 1.3 Million!
So how did Neel Shah, convert this niche of entertainment, a successful brand in itself and monetised it so efficiently?
It is rightly said, "In the age of social media, memes are the new way to spread ideas. They're like a new language everyone speaks." – Gary Vaynerchuk. And Neel knew, that this medium lets him express himself and be a trendsetter on one of the busiest social media platforms: Instagram!
Being a huge believer of authenticity, adaptability, community-building and a quirk of uniqueness in its own, Neel was able to reach his own kind of audience, who once follow the page and never consider the “unfollow” button again, which we all know is a common routine of Instagram users!
The quality of content, consistence and patience to build something this big has what brought Neel Shah this far, and this is just the start!
A careful balance of trend based content posting, sponsored ads for big brands, collaborations, etc., allowed Neel Shah to grow financially independent, turning his passion into a livelihood.
Neel Shah made the freedom of creativity his own playground to pursue his dreams. He is a setting example of how even a simple meme page can evolve into a successful venture in today’s social media-driven world!