Instagram Launches ‘1 Minute Music’ On Reels And Stories For Indian Users

Meta Platforms owned photo and video sharing social networking service Instagram has announced a new platform '1 Minute Music', for Reels and Stories, which is currently available only for Indian users.

The new platform offers a set of music tracks and videos that includes music from 200 artists across the country which includes Hindi artists like Dhvani Bhanushali, Neeti Mohan and Shaan, Punjabi artists like Jassie Gill, Himashi Khurana and Gurnaam Bhullar, and Tamil artists like Aniruth, Sivaangi and GV Prakaash Kumar. 

"Music is a catalyst for trends on Instagram today. In fact, Reels is becoming the platform for people to discover music and artists too,” Paras Sharma, Director, Content and Community Partnerships, Facebook India (Meta), said in a statement.

The social networking platform partnered with music distribution and artist services company, Believe, for this association. Vivek Raina, Managing Director - India, Believe, says, “Reels is a core part of our plans, as we look to engage audiences for our artists, and immerse their songs in pop culture. I’m glad Instagram’s seeing this artist's behavior and innovating with #1MinMusic - which is a very relevant, new-age genre of music today. We hope this provides the structure for artists, emerging and established, to understand the way they need to think about short-form video. We’re glad to have worked with Instagram on this."