India Among Top 3 Most Optimistic Markets Globally, Defies Global Pessimism: Ipsos Survey

India is among the top three most optimistic markets globally, according to the Ipsos What Worries the World global survey.

This stands in stark contrast to the predominantly pessimistic outlook held by global citizens regarding their countries' futures.

The survey identified Singapore (79 per cent), Indonesia (70 per cent) and India (69 per cent) as the top three most optimistic markets. A significant majority of citizens in these countries believe their nation is moving in the right direction.

Notably, Indonesia has surpassed India in this ranking since the last survey wave. In comparison, only 38 per cent of global citizens share this optimistic sentiment, highlighting widespread pessimism. The countries with the lowest optimism levels include Peru (8 per cent), South Africa (20 per cent), South Korea (21 per cent) and Türkiye (21 per cent).

Amit Adarkar, CEO of Ipsos India, said, “India has maintained stability as a market. The government has taken steps to mitigate the impact of global macro conditions on its citizens, particularly regarding fuel prices and inflation. With a growing economy, now the fifth largest, driven by domestic consumption; India's prominent role in global forums such as BRICS and QUAD; its presence as a special invitee to the G7 Summit; advancements in technology and a strong military, citizens feel reassured about the future.”

The Ipsos survey also highlighted key social and political issues faced by citizens in various markets, including their outlook. In June 2024, urban Indians were most concerned about inflation (38 per cent), although this worry saw a 3 per cent reduction from previous levels.

Other significant concerns included unemployment (35 per cent), which saw a notable 9 per cent decrease, education (26 per cent), which saw a 4 per cent increase, financial and political corruption (23 per cent) and crime and violence (22 per cent).

Globally, citizens were most worried about inflation (33 per cent), crime and violence (30 per cent), poverty and social inequality (29 per cent), unemployment (27 per cent) and financial and political corruption (25 per cent).

“While inflation and unemployment continue to be our biggest worries, there is some improvement in concern levels, particularly for unemployment and to a lesser extent for inflation. The Union Budget and monsoons could further improve the cost of essential commodities and food items, and create more jobs with new allocations to boost various sectors,” added Adarkar.