"I Did It To Try To Help Humanity," Musk On His Decision To Acquire Twitter

Elon Musk on Thursday reached out to Twitter advertisers through a note and opened up on his decision to acquire it.

Musk told them that it is important for the future civilisation to have one common digital platform where a wide range of beliefs can be discussed in a healthy manner.

"I didn't do it (acquisition) because it would be easy. I didn't do it to make more money. I did it to try to help humanity, whom I love," he said in a note.

He addressed apprehensions of social media splintering into the far-right wing and far-left-wing echo chambers and promised that it would not be free for all after his acquisition.

"Twitter obviously cannot become a free-for-all hellscape where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all," he said in a note.

He criticised the traditional media and said in the relentless pursuit of clicks, the opportunity of dialogue is lost.

"In the relentless pursuit of clicks, much of traditional media has fuelled and catered to those polarised extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost," he said.

The message to advertisers posted Thursday on Twitter came a day before Musk’s deadline for closing his USD 44 billion deal to buy the social-media company and take it private.