Google In India Focuses On Bharat To Stay Locally Relevant

Google seems to clearly understand the importance of going local in a global market. In its first ever App Excellence Summit in Bengaluru, Google India today reaffirmed its commitment to help developers find success by building high quality products for India by India. The internet giant brought together over 700 Indian app and games developers, where it shared tips and tools to help developers create the best quality Android apps that are locally relevant.               

Google also announced its ‘Made in India’ initiative wherein Indian developers can apply for a chance to showcase apps optimised for the Indian market on the Google Play store in India in a special section. All they have to do is apply at: g.co/play/madeforindia

Addressing the summit, Purnima Kochikar, Director, Business Development, Games & Applications, Google Play said, “At Google Play, we are committed to helping Indian developers of all sizes seize this opportunity and build successful, locally relevant businesses.  A lot of what we do at Google Play is support developers’ imaginations and make Android consumers aware of the amazing new experiences our developers are creating.”

Google aims to tap the growing number of Indian internet users are going online primarily via their smartphones. “There are now more people using Android devices in India than in the US. People in India also install more than a billion apps every month from Google Play. These numbers might seem staggering already, but the number of apps installed in India has grown by 150 per cent each year. Indian consumer spend on apps and games is accelerating at a rapid pace as well, tripling in just the past year alone,” Google said in a release.

 Rajan Anandan, VP-India & SEA, Google, stressed on the need for developers to focus on localisation, product quality, and the 1 billion Indians who are increasingly becoming heavy internet users. Many startups in India such as Healthifyme, UrbanClap, RailYatri, and Dailyhunt are already building popular and locally relevant solutions through the resources, tools and support on Google Play.